A$AP Rocky Tequila
The A$AP Rocky tequila bottle design was initially a simple bottle design to practice our Rhino skills. Taking the project, a step further, I researched/identified a target market in the music sector and designed a new tequila brand around the rapper A$AP Rocky.
Packaging
This bottle wrap was designed using Adobe Illustrator and Photoshop.
I wanted the design to encapsulate the feeling A$AP provokes in his music and his performances. He is also known to have great style which played a large role in the development of the packaging wrap as well as the typography choice.
Marketing
A$AP Rocky is an extremely influential figure and has had many collaborations with artists such as Drake, Rihanna, Kendrick Lamar…the list goes on. This poster relates to his music culture and the slogan “Pretty Motherfucker” is taken from a nickname he gave himself.