As part of my ongoing branding efforts for the Gowanus Duck Club, I've focused on creating a logo and color schemes that reflect the essence of the brand—capturing both the resilience of Brooklyn's iconic black ducks and the urgency of the environmental mission. The visual identity, anchored in bold, natural tones, tells the story of survival and restoration, while the logo speaks to the connection between the urban landscape and the waterfowl that call it home. Through a growing social presence, the Gowanus Duck Club is steadily building a community of people who care about both fashion and making an impact, supporting efforts to clean up the Gowanus River with every purchase.

This is currently an ongoing project. Stay tuned for more updates.