Blue Sea Products Brand Identity
Blue Sea Products is a worldwide seafood enterprise dedicated to providing high-quality products to consumers at an affordable price. In addition to their expertise in the seafood industry, the company's employees have fostered a close-knit community that values familial connections. Recognizing the need to rebrand their rapidly expanding business, Blue Sea Products aimed to overcome the previous branding constraints that hindered their growth and obscured their family-oriented values.
The pivotal stage of this process involved identifying the company's core beliefs and the shared passion for seafood that resonated within each team member. The Blue Sea team eagerly embraced the prospect of a new chapter. Through collaborative interviews and exercises, we successfully transformed their unwavering dedication into a compelling visual identity.
Before
After
The revamped company website exemplifies Blue Sea Products' forward-thinking approach to both their products and business. Through a streamlined interface and user-friendly navigation, we successfully actualized their envisioned identity. The sleek design and effortless user experience allowed us to effectively showcase their transformation into the company they aspired to become.
Brand Cohesion
Achieving cohesiveness across all platforms, especially in terms of typography/color, was of utmost importance in the rebranding process. Initially, the company had been using Helvetica for internal purposes and Gotham strictly for packaging. Our primary objective was to unify the brand and eliminate any disconnect between consumer goods and internal communications, including emails.
To bridge the typography gap, we took a comprehensive approach that extended beyond the website. We ensured that all internal decks presented to potential clients featured consistent typography, and color scheme creating a harmonious visual experience. Moreover, we applied the same unified typography to every outgoing email, reinforcing the brand's identity and leaving a lasting impression on recipients. This meticulous attention to typography allowed Blue Sea Products to present a seamless image to their audience, ultimately strengthening their brand's impact and recognition.
Marketing & Social Media
By leveraging the branding guidelines as a powerful tool, I strategically applied them to the marketing and social media initiatives of Blue Sea Products. Focusing on cohesion and consistency, I introduced various elements to enhance their online presence. This included implementing a captivating email banner that aligned with their brand identity, establishing an engaging Instagram page, creating compelling LinkedIn banners, and regularly updating monthly product features to highlight the "Product of the Month." Through these efforts, I aimed to strengthen their brand recognition and foster a cohesive and engaging experience across multiple digital platforms.
