The CEO of Blue Sea Products LLC was focused on the need to create a more modern aesthetic across client-facing material. After a thorough assessment of current marketing material and market position, my recommendations were given to reinvigorate the overall branding of the company. The work commenced by using the company logo as a foundation and impetus to elevate the current style into a modern, clean, and elegant design. New typefaces and color schemes were introduced that also complemented the product packaging. The marketing material was debuted at the 2022 Seafood Expo North America.